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# SaaS

2026-10-31

Tobi Lütke: From a Frustrated Snowboard Shop Owner to the Man Arming Millions of Rebels Against Amazon

[DO AI PM Top 100 Product Managers · #45 Tobi Lütke] In 2004, 24-year-old German programmer Tobi Lütke just wanted to sell snowboards online from Canada—only to find existing e-commerce software so awful that he wrote his own store engine in Ruby on Rails. Two years later, he realized other merchants wanted his software far more than his snowboards. Here is how a 87.2-point master PM (VIS 90 · BIZ 90) built a $230B+ GMV commerce infrastructure by refusing to steal his merchants' customers.

2026-10-25

Marc Benioff: Putting 'No Software' on a Badge — The Oracle Prodigy Who Hired Fake Protesters and Turned Enterprise Software into a Utility

Ranked #39 on the 100 Product Managers Who Changed the World: Marc Benioff (OVR 88.45 — Business 95, Vision 93, Origin 90, Scale 86, Insight 84, Taste 78). Once Larry Ellison's youngest VP at Oracle, he launched Salesforce in 1999 with a slash through the word 'Software' and invented the modern SaaS industry.

2026-10-18

Microsoft Excel: How a 40-Year-Old Grid Turned One Billion Office Workers into Programmers—and Outlived Every SaaS Built to Kill It

Ranked #25 in '100 Products That Changed the World': Microsoft Excel (OVR 90.05: Durability 97, Scale 96, Impact 93, Business 92, Experience 85, Originality 80). VisiCalc invented the digital spreadsheet and Lotus 1-2-3 ruled DOS, but Excel made the green grid the mother tongue of global capitalism.

2026-06-17

Wall Street Is Dumping Software Stocks, Because Products Can Now Be Conjured in One Sentence

Jefferies just cut Workday, DocuSign, Monday.com, and Freshworks to Hold, citing AI disruption risk in plain language. Software stocks are down 30% to 55% this year. The market is making one bet: once a product's features can be cloned by AI in a single sentence, the business of charging subscriptions for those features stops being worth anything. The point isn't that software dies. It's that the valuable part of software is moving — out of the features themselves and into judgment, taste, distribution, and trust. Anyone who misses the move falls with the multiples.